For those not familiar with the Kano Analysis, there are three types of features or needs. This is more easily depicted in below picture:
Is “Faster, Cheaper” Enough? The New Rules of Service Differentiation with Kano Model
Service companies offerings and messages often says “Faster Time to Market” or “Reduce your Cost of Development“…. Do you think it is a game changer NOW? I would agree if it was couple of years back. But is it still? Applying Kano analysis here could reveal few thoughts.